Marketing research
Transport Integration Ltd. specializes in market research in areas such as:
- development of commodity markets, and locations of key producers and consumers of products from various industries;
- development of freight transport and logistics markets;
- development of markets of passenger transport and logistics of passenger flows;
- socio-economic development and land use in influence zones of major transport facilities;
- access of regions, industries, companies and population to transport services;
- surveys (polls) to identify consumers’ requirements as to the amount and quality of transport services.
- development of commodity markets, and locations of key producers and consumers of products from various industries;
- development of freight transport and logistics markets;
- development of markets of passenger transport and logistics of passenger flows;
- socio-economic development and land use in influence zones of major transport facilities;
- access of regions, industries, companies and population to transport services;
- surveys (polls) to identify consumers’ requirements as to the amount and quality of transport services.
The results of market research are used to:
- develop O/D matrices of freight and passenger transport by type of cargo and transport services (international, national, regional, suburban, urban);
- analyze competitors’ transport services and develop measures to increase the competitiveness of transport companies;
- forecast demand for freight and passenger transport on the basis of market segmentation;
- plan freight and passenger transport services with the expected modal split and destinations taken into account;
- develop proposals on diversification of transport services;
- make lists of measures to increase the competitiveness of various transport modes and attract more passengers and freight flows;
- develop proposals on flexible pricing policies and boosting demand for transport services;
- develop O/D matrices of freight and passenger transport by type of cargo and transport services (international, national, regional, suburban, urban);
- analyze competitors’ transport services and develop measures to increase the competitiveness of transport companies;
- forecast demand for freight and passenger transport on the basis of market segmentation;
- plan freight and passenger transport services with the expected modal split and destinations taken into account;
- develop proposals on diversification of transport services;
- make lists of measures to increase the competitiveness of various transport modes and attract more passengers and freight flows;
- develop proposals on flexible pricing policies and boosting demand for transport services;
- plan transport companies’ marketing activities;
- design campaigns to promote transport and logistics services;
- evaluate the economic performance of marketing activities.
Transport Integration Ltd. developed specialized software products for:
- surveys of passenger, freight and traffic flows, and the processing of the results;
- estimating future demand for passenger and freight transport;
- measuring price elasticity of the demand for transport services;
- calculation of the capacity of transport infrastructure;
- measuring emissions of greenhouse gas and pollutants from various transport systems;
- risk assessment of transport projects;
- calculation of economic effectiveness of marketing activities.
Specialists of Transport Integration Ltd. have performed market research for multiple regional and municipal authorities, major transport and logistics companies and travel agencies, and enterprises of the manufacturing and energy sectors.
- design campaigns to promote transport and logistics services;
- evaluate the economic performance of marketing activities.
Transport Integration Ltd. developed specialized software products for:
- surveys of passenger, freight and traffic flows, and the processing of the results;
- estimating future demand for passenger and freight transport;
- measuring price elasticity of the demand for transport services;
- calculation of the capacity of transport infrastructure;
- measuring emissions of greenhouse gas and pollutants from various transport systems;
- risk assessment of transport projects;
- calculation of economic effectiveness of marketing activities.
Specialists of Transport Integration Ltd. have performed market research for multiple regional and municipal authorities, major transport and logistics companies and travel agencies, and enterprises of the manufacturing and energy sectors.
The advantages of Transport Integration Ltd. are as follows:
- solid experience in market research;
- powerful GIS-linked databases containing information on freight, passenger and traffic flows of all transport modes, parameters of transport infrastructure and characteristics of the development of the transport sector;
- modern software to process results of transport surveys, forecast demand for freight and passenger transport, measure price elasticity of demand for transport services, model distribution of freight, passenger and traffic flows in all transport systems and identify the required parameters of the development of transport Infrastructure;
- experienced specialists for market research.
- powerful GIS-linked databases containing information on freight, passenger and traffic flows of all transport modes, parameters of transport infrastructure and characteristics of the development of the transport sector;
- modern software to process results of transport surveys, forecast demand for freight and passenger transport, measure price elasticity of demand for transport services, model distribution of freight, passenger and traffic flows in all transport systems and identify the required parameters of the development of transport Infrastructure;
- experienced specialists for market research.
List of services +
research of commodity markets, locations of key producers and consumers of products from various industries, and cargo owners’ requirements for transport services;
research of the development of freight transport and logistics markets;
market research of the development of passenger transport and logistics of passenger flows;
market research of the development of vehicle/fleet markets for various transport modes;
developing O/D matrices of freight transport by type of cargo and transport services (international, national, regional, suburban, urban);
developing O/D matrices of passenger transport by transport modes and type of transport services (international, national, regional, suburban, urban);
surveys of freight, passenger, vehicular, pedestrian and cycling flows;
current state and prospects of socio-economic development and land use in influence zones of major transport facilities;
studies of access of regions, industries, companies and population to transport services;
analysis of competitors’ transport services and planning measures to increase the competitiveness of transport companies;
estimating future demand for freight and passenger transport;
forecasting the turnover of maritime and river ports of the Russian Federation;
forecasting the development of ferry and cruise services in the Russian Federation;
planning freight and passenger transport including the modal split and destinations;
planning transport services to support inbound and outbound tourism in the Russian Federation;
planning transport companies’ marketing activities;
preparation of proposals on diversification of transport services;
planning flexible pricing policies based on supply and demand analysis, and identifying measures to boost demand for transport services through pricing;
planning measures to increase the competitiveness of various transport modes and attract more passengers and freight flows;
planning campaigns to promote transport and logistics services;
assessment of the economic effectiveness of marketing activities.
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